Starting our businesses in 2008 we had lots of additional time on our hands. One thing we learned quickly was the power of recurring revenue. As we started out our business as an outsourced IT company we found our first recurring revenue came from Server backups. Finding valuable ways to increase our revenue in such a way that we could count on month in and month out was an eye-opening experience for us. Since then we have gone on to create several recurring revenue models that have helped us to grow our business and provide world class customer service to our clients.
We found that our struggles early on were and are shared with small business of every vertical. One of the largest challenges for businesses are to keep the pipe line filled with new opportunities. This is why we got into SEO. We found SEO to be an effective and misunderstood and misrepresented form of advertising. When effective SEO can create enormous revenue opportunities for businesses that are struggling to find a source of quality new business leads. We also find that lots of developers, graphic designers, and content exports know the value of competent SEO but doing it take hundreds of hours a month in research. For us to figure out what is necessary to create an effective SEO strategy. We have found a way to replicate this strategy across many verticals and allow others, that do not offer SEO services today to their clients. Which increases their revenue and makes their relationships with their clients even stronger.
The most powerful strategy we have ever found is to find services or products to sell to our current clients that love our services. It is always easier to sell to those that know and trust you and your company. This strategy is organic growth and is not a concept that we discovered or developed but one that we believe in and have seen the value