SOCIAL MEDIA MANAGEMENT
BLACK BOX CONSULTING SOCIAL MEDIA MANAGEMENT Difference
We at Black Box Consulting feel that the use of SOCIAL MEDIA MANAGEMENT by businesses both large and small can have a great impact on the success of the business. By utilizing our approach to SOCIAL MEDIA MANAGEMENT your brand will engage the audience and not sit back and monitor like the big agency’s/ This is extremely important as without the direct interaction of your brand with brand fans and those that have not been exposed to your brand you let opportunities pass you by to become involved in their social Media life.
SOCIAL MEDIA MANAGEMENT = Planning
All successful SOCIAL MEDIA MANAGEMENT strategies start with a well thought out plan. This takes time and with the help of the business owner or marketing department we can strategize the customer plan that will best perform for your business, brand, and marketing goals. We have devised a method that helps us to represent our client’s vision for their brands without spending hundreds of hours on interviews with your company executives or the owner. Allowing you and your teams to productive with the jobs and tasks they are required to complete on a daily basis.
SOCIAL MEDIA MANAGEMENT Objective
The next step once the plan is in place we must develop measurable goals based on your feedback as to where you want to go. Being able to track the overall interaction, reach of each post, and knowing the most effective times of day to post for your audience is key to obtaining and exceeding your expectations. Social Media Marketing go hand in hand with Search Engine Optimization. One without the other can have lasting effects on the success of your digital marketing plans and goals. To read more about how the efforts of SOCIAL MEDIA MANAGEMENT and SEO go together click here (Insert Hyperlink to an article I will write).
Top Three SOCIAL MEDIA MANAGEMENT KEYS to Success
- Planning – In Social Media Management planning is the first and foremost important thing to do without a clear plan in place the SOCIAL MEDIA MANAGEMENT will never be successful.
- Objectives – Having clearly communicated goals and objectives that all parties agree to will help keep the eye on the ball with measurable results. Being able to see when the initiative is succeeding and when adjustments need to be made helps to hold all parties accountable.
- Content – Rich meaningful content in the posts and conversations with the audience will encourage them to return. If the content is too much or too little it could have a negative impact on the brand and hurt the digital marketing campaign all together. Blogging is an excellent way to keep content fresh and viable for both SEO and the readers you gain from your SOCIAL MEDIA MANAGEMENT efforts.