Last week we spoke about the importance of choosing the correct platform for your website and the overall look and feel of your website with regards to the performance of Phoenix Search Engine Optimization. This week we will focus on the meat of the website. Strategy is a very important when it comes to the performance of any successful Phoenix Search Engine Optimization campaign. Understanding the lowest hanging fruit will place you and your products or services in front of more customers and more importantly the right potential customers. The other topic is the importance of good quality images and video on your site.

 1. Strategic Search Engine Efforts

Regardless of what you or your business does, you should find the most popular ways people are searching for your products or services. However, if you are in a highly competitive vertical, you should consider the terms you target and therefore target your customers as well as your competition? If you find that your competition targets a set of terms that have the most search traffic associated with them go after those terms that may place your site in front of fewer people but you might be on some results that don’t have your toughest competition. Therefore, you win more clients and or sales.

 2. Images and Video’s

Did you know that people don’t read anymore? Visitors to a new website take less than 30 seconds to decide that they either like your company/brand or they don’t. Images and videos do not attracted people to your site but they do help to retain them once they are there. If you have not heard yet, valuable content is king for Search Engine Optimization Phoenix or any geographical search strategy! The written words on the site have very little to do with the visitors. It helps Google, and the other search engines, evaluate your brand and place you where you fit in, based on the relevant search phrase typed by the person searching. Business owners never remember that words on the site are not for the readers, because we as a society, don’t read. One very important thing to note with regards to video, never, never auto play a video on your website. This does not do you any good, this offends and makes people that might have used your services or goods leave!

Come back next week to see my number 5 and 6 of our top ten things to know about Phoenix Search Engine Optimization. Thanks for reading and may all of your SEO efforts bring large amounts of traffic to your website.

Ten Things to Know about Search Engine Optimization Phoenix

Print media corporations all over the globe such as New Times and the Arizona Republic are dying. These companies are all suffering from the same issue. Readerships and subscribers are down and will continue to drop like a rock. There are many reasons for this trend. With the invention of the “Smartphone”, thank you Steve Jobs, the average consumer no longer turns to the yellow pages or local newspapers for information of any kind. Today we pick up our phones, tablets, or if you are old school, use your desktop to find the services and goods that we need. We do this by typing into our favorite search engine, google, exactly what we are in need of to find the best solution to our problems of that very moment.

So how do we as business owners take full advantage of this consumer behavior and get our products and services in front of the right potential clients? Local Search Engine Optimization is by far the most effective method. Let us take Phoenix Search Engine Optimization as an example and go through a list of ten things you should do to improve your chances to get your site on the first page of the search results:

1. Pick the right platform for your website
Understanding there are some company’s out there that are attempting to water down the importance of a good website. Look at companies like weebly, Squarespace, Wix, and many others that will provide a very inexpensive and good-looking website. These sites will not allow you to effectively manipulate the code on your site which prevents you from ever coming up on the first page of the search engine results for any terms including search engine optimization Phoenix.

2. Design and Navigation
Whomever you go with for web development, make sure they have a good understanding of SEO. We continually come across customers that do not realize that they are on the first page of Google for very relevant search terms and they are about to redevelop their website. If you as a business owner select someone that is a fantastic designer but has not the first clue about Phoenix Search Engine Optimization, there is a very good chance you will lose positions from doing so and therefore lose out on potential business. So when considering to redevelop your website make sure the developer knows how to prevent your website from losing it’s current rank. NOT ALL WEB DESIGNERS are created equal. Here is a Guide from Google on steps to moving your website

Of course they still leave out some important parts about the redevelopment process such as “make sure the test site is not indexable” this is important as the test site will be on a different URL and you will get dinged for duplicate content if it is indexed by the search engines prior to launch.

Next week I will continue this discussion of our top ten things to know about Phoenix Search Engine Optimization.