SEO Experts Opinion

Black Box Consulting wants to help you get in front of customers looking for your products and services today.

SEO ExpertsBeing an SEO Expert, people are always asking our advice. As of late, rumors are of the chain about updates to the algorithm. Google, and 300 national search engines, are always making adjustments to their algorithm. The point of this is to continue to level the playing field while providing the most accurate results to their perspective searchers.  As of late there has been many rumors of a significant Google SEO Algorithm Update coming. Some rumors seem to be more legitimate than others, but isn’t this always the case?

Some things we know are important and will continue to be important. Number 1, Content is still and always will be king. If you are working on the content located on your website this shows the search engines that you are actively working on your business. This has been an important factor of the algorithm, and will continue to be in the future. One thing you may want to do when updating your site, consider adding an SSL (Secure Sockets Layer) to your website. Securing the internet is something that has been and still is one of the most important things to accomplish from a search engines points of view. This makes sense for many reasons. One of which is, Google (AKA search Engines) do not want to send their customers to a website that has been hacked or infected in anyway. This looks bad on Google when it happens. They are very good about warning their customers or users of possible issues. However, they are not perfect, how could anyone expect them to be.

When looking at your SERP (Search Engine Report Progress) look at your sites bounce rate in google analytics. If this number is high look at the pages people are going to and leave in a short amount of time. If someone views one page and leaves immediately, this is a bad sign of something they do not like. So, if you can figure out what they don’t like and change it, this can have a shocking positive outcome for the conversions of the site. Until next time, happy searching!

Look Who’s Turning into Verizon:

Black Box Consulting wants to help you get in front of customers looking for your products and services today.

Phoenix DowntownOver the past few years, with the explosion of streaming media, the supply of internet packets has become increasingly in short supply. Wait what?!?!?!? That’s what the ISP’s want you to believe, as they continue to find ways to make you pay for your internet traffic in your home. As the cell phone companies already do, they sell you on this unlimited plan, that has a hard limit in most cases, now your home ISP’s are learning the same lesson. Cox Communications, the third largest Cable company is now charging you for data that exceeds their 1 TB data allotment. Now in their defense, they never said their data was unlimited. Before they have provided you a letter warning that if you go over your allotment of data for three consecutive months, they will turn your service off, yes off. Now if you go over the 1 TB data allotment, they will charge you $10 for every 50 GB’s you go over. Or you can pay an additional $50 per month for unlimited. Which would take their high-end internet service offering from $99 per month to $149. This is an interesting development. I know in my household we use a ton of data with Netflix, Youtube, HBOGO and many other streaming media outlets we come very close to the 1TB of data every month. I for one would be interested in what your thoughts are about this change. Do you like the change? Are these reasonable fees? I would also love to know if any of you know how to find just how much data you are using every month.

If you don’t know how to check here you go:

If you are a Cox subscriber, your login to your account at cox.net, click the dropdown arrow by the “my account” button at the top of the page. Then under the “My Tools” section is a “data Usage Meter” link. Below you can find a link to the arstechnica full article for more information. https://arstechnica.com/information-technology/2017/08/cox-starts-charging-50-extra-per-month-for-unlimited-data/