Welcome back for our fourth installation to our multi-part series on our Ten Things to know about Search Engine Optimization Phoenix. Last week we focused on content and keeping the content changing and fresh like our businesses. A businesses website is a living breathing representation of the companies they represent. Make them personal, professional, and enjoyable for your visitors as well as the search engines. This week we are focusing on two main keys to the success with regards to SEO practices which are On-page and Off-page optimization.
- On-page Optimization
On-page Optimization consists of things like html tags, Alt tags, keywords and search terms. All of these are very important and should be completed for each and every page on the site. Many times people get fixated with the supposed most effective “one thing” of the day that will increase your overall SERP. This is a short sighted and ineffective approach to your websites effectiveness. Search Engines like Google don’t care about “one thing” they are continuously looking for the best all-around expert for whatever their customer is searching for. Taking a holistic approach to your site with long-term goals is the most effective method for a successful SEO Phoenix Strategy.
- Off-page Optimization
Off-page optimization, which has been getting a lot of attention lately, is one of things that some people like to focus on as the “one thing”. However, it is not one you want to focus on too much. People have been known to pay for back linking services. Those of you that have done this, know all too well how detrimental this can be to your website and its overall performance. Paying for backlinks is a serious offense and one that can and will get you black listed from Google. So grow your back links carefully the old fashion way, earn them like the rest of us.
This week’s lesson consists of two very important principles, 1. When it comes to updating your tags and other best practices on your site pay close attention to the details and 2. Grow your back links organically. Don’t cheat the system. I hope you all return next week for the last two focus items for our Top Ten Things to know about Search Engine Optimization Phoenix.
For more information about Black Box Consulting and our SEO services visit our website at www.consultblackbox.com