You might be amazed to find that today lots of business owners think that the best use of their time is trying to manipulate their website for the sole purpose of improving their SERP. Though some business owners decided to delegate these practices to outside companies that provide these services and are successful, some enjoy trying this on their own. So in the spirit of helping, I have found a fantastic article written by Pratik Dholakiya with Search Engine Watch. Pratik has covered what he feels are the six most beneficial research studies that all marketers should read. Hence the title of the article, “6 Essential Research Studies That Marketers Shouldn’t Miss”. This article provides valuable resources to understand the basics of SEO better.
Let me start by warning you that these articles are fantastic and can be very helpful. That being said, they are technical and some things suggested in these articles are for trained professionals. And they should not be attempted by the novice web developer. In attempting these you can ruin your website and even get it black listed from Google and other search engines. So please ask for help from your web professional if you are at all unsure of what you are doing.
The purpose of SEO is to get your site in front of people that are looking for your products and or services with the hopes of having the opportunity to earn their business now or in the near future. This is why, when done effectively, search engine optimization can be a powerful marketing tool for businesses of all sizes. Give this a read and if you have any thoughts that you would like to share with us or for me to respond to please shoot us a message through our website or call us. Take care and happy Friday to you all!
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